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Design Research: A Methodology for Creating User Identified Services
reblogged from Cultural Bytes: For a long time, I’ve wanted to understand how ethnographically driven research is different from market research. While I intuitively understood the differences between...
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The Invisibility of Ethnography
What are ethnography’s doings? I mean, really, how do you describe what exactly an ethnographer does? S/he watches people? Explains people’s feelings? Translates cultural ideas into concrete stuff?...
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Does corporate ethnography suck? A cultural analysis of academic critiques of...
Ethnography Matters is happy to start the new year with a series of posts from guest writer, Sam Ladner. In this piece, Sam examines the different temporal conceptions of ethnographic fieldwork in...
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A Retrospective of Talks Given by Ethnographers at Lift Conference since 2006
Pic by Ed Horsford Of all the conferences that are dedicated to discussions on technology and society, there’s one that has continued to consistently curate an amazing line of up speakers while...
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Can Ethnography Save Enterprise Social Networking?
Editor’s note: Enterprise software systems. Sounds a bit boring and inhuman. But they’re not! This month, Mike Gotta from Cisco Systems, makes the case for bringing the human back into enterprise...
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March 2013: Stories to Action Edition
Image from davycrockettsalmanack.blogspot.com Welcome to the Stories to Action edition of Ethnography Matters (last month was the Openness edition, curated by Heather Ford)! Over the last few decades,...
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Reaching Those Beyond Big Data
Editor’s Note: Opening up the Stories to Action edition is Panthea Lee’s @panthealee moving story about a human trafficking outreach campaign that her company, Reboot, designed for Safe Horizon. In...
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Big Data Needs Thick Data
Tricia Wang Editor’s Note: Tricia provides an excellent segue between last month’s “Ethnomining” Special Edition and this month’s on “Talking to Companies about Ethnography.” She offers further...
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I’m Coming Out: Four Awkward Conversations for Commercial Ethnographers
With an approach built on ethnography and design methodologies, Drew Smith (@drewpasmith) delights in bringing consumer and client to the conference table. In the process, he works with them to...
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Lessons Learned From EPIC’s Mobile Apps & Quantified Self Workshop
Mike Gotta (@Mikegotta) is a Research Vice President for collaboration and social software at Gartner. He has more than 30 years of experience in the IT industry, with 14 of those years spent as an...
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What We Buy When We Buy Design Research: Bridging “The Great Divide” between...
Andrew Harder (@thevagrant) is a researcher who likes to make things. He specialises in aligning emerging market user insights with shipping software using ethnography, usability testing, product...
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A Psychologist Among Ethnographers: an Interview with Beatriz Arantes of...
Beatriz Arantes (@beatriz_wsf) is a psychologist and senior researcher based in Paris for Steelcase’s global research and foresight group WorkSpace Futures, providing expertise on human emotion,...
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A case study on inclusive design: ethnography and energy use
Dr. Dan Lockton (@danlockton) is a senior associate at the Helen Hamlyn Centre for Design, at the Royal College of Art in London. Originally a design engineer, he became interested in including people...
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Ethnographers creating a better bus riding experience for a diverse set of...
Lionel Ochs (@lionelochs) is Principal at Méthos, a Paris based research agency with a focus on strategy and product/service design for companies. Editor’s Note: Along with many other ethnographic...
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Strategic Ethnography: Reinvigorating the Core of a Retail Giant, Tesco
A well-known international scholar in multinational affairs, Mary Yoko Brannen (@maryyokobrannen) received her MBA with emphasis in International Business and PhD in Organizational Behavior with a...
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Transforming complex systems: a case study in service design
Jake Garber is a senior service designer for Innovation Unit. He uses a service design approach to help partner organisations address challenges in a radically different way. Jake specialises in using...
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A shift in the business environment that ethnographers can’t ignore
Ken Anderson (@kxande2) manages the Cultural Transformations Lab at Intel. He is an iconoclast by nature and a symbolic anthropologist by training. Over the last 20 years, his research has explored the...
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