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Big Data Needs Thick Data
Tricia Wang Editor’s Note: Tricia provides an excellent segue between last month’s “Ethnomining” Special Edition and this month’s on “Talking to Companies about Ethnography.” She offers further...
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I’m Coming Out: Four Awkward Conversations for Commercial Ethnographers
With an approach built on ethnography and design methodologies, Drew Smith (@drewpasmith) delights in bringing consumer and client to the conference table. In the process, he works with them to...
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Lessons Learned From EPIC’s Mobile Apps & Quantified Self Workshop
Mike Gotta (@Mikegotta) is a Research Vice President for collaboration and social software at Gartner. He has more than 30 years of experience in the IT industry, with 14 of those years spent as an...
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What We Buy When We Buy Design Research: Bridging “The Great Divide” between...
Andrew Harder (@thevagrant) is a researcher who likes to make things. He specialises in aligning emerging market user insights with shipping software using ethnography, usability testing, product...
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A Psychologist Among Ethnographers: an Interview with Beatriz Arantes of...
Beatriz Arantes (@beatriz_wsf) is a psychologist and senior researcher based in Paris for Steelcase’s global research and foresight group WorkSpace Futures, providing expertise on human emotion,...
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A case study on inclusive design: ethnography and energy use
Dr. Dan Lockton (@danlockton) is a senior associate at the Helen Hamlyn Centre for Design, at the Royal College of Art in London. Originally a design engineer, he became interested in including people...
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Ethnographers creating a better bus riding experience for a diverse set of...
Lionel Ochs (@lionelochs) is Principal at Méthos, a Paris based research agency with a focus on strategy and product/service design for companies. Editor’s Note: Along with many other ethnographic...
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Strategic Ethnography: Reinvigorating the Core of a Retail Giant, Tesco
A well-known international scholar in multinational affairs, Mary Yoko Brannen (@maryyokobrannen) received her MBA with emphasis in International Business and PhD in Organizational Behavior with a...
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Transforming complex systems: a case study in service design
Jake Garber is a senior service designer for Innovation Unit. He uses a service design approach to help partner organisations address challenges in a radically different way. Jake specialises in using...
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A shift in the business environment that ethnographers can’t ignore
Ken Anderson (@kxande2) manages the Cultural Transformations Lab at Intel. He is an iconoclast by nature and a symbolic anthropologist by training. Over the last 20 years, his research has explored the...
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